onlinefreedom June 5, 2018Are you having a hard time trying to boost your e-commerce business?
With the strong emergence of online business, most of the people are thinking about starting an e-commerce business, but having a thought is one thing and looking after the obstacles is another. Nowadays, most people tend to ignore the necessary homework that is required before any startup and they end up having severe problems.
Most importantly, once you have started the e-commerce business, it becomes more vital to market your business, to associate it with trustworthy partners, as merely opening an e-commerce store doesn’t do much.
However, to make things easier for you, we would be discussing the topnotch ideas to give a boost to your e-commerce business in this article.
Target Existing Customers
The foremost step towards e-commerce success is the identification of repeat customers. According to the study, repeat customers can be much more profitable than the one time buyers. In fact, it is believed that customer retention can boost the profit of business from 20 percent to 80 percent.
Most businesses spend restless hours in attracting new customers whereas the study shows, customer retention is the backbone of any business. You cannot ignore the fact that we human beings would be too cautious about our first buying experience at a new place, while once the trust is gained, people tend to be comfortable and get their shipping carts loaded with stuff.
Display Customer Photos Along With Testimonials
The emergence of e-commerce hasn’t just intensified the urge to buy things at convenience, but it has also increased awareness among people. Therefore, it is very crucial that there is no loose end and you keep your e-commerce business intact with the genuine stuff. For this, you should add photos of your customers along with their name and title in the testimonials, as it would not just make your customer feedback segment catchy, but it would gain the trust of the online community.
Offer Discounts and Promotions on Holiday
As the holiday approaches, people tend to be focusing more on buying stuff. Not to mention, there are hardly a number of e-commerce businesses that offer discounts or promotions on holidays. The online trend clearly shows that people tend to buy more on special events as compared to normal days or weekends. Therefore, it is highly recommended to offer promotions and discounts on holidays. Another way to get it done is by reaching out to your loyal customers via personalized text or emails and letting them know about the promotional sales.
Include a Top-selling Items Category
Your e-commerce store should be designed in such a way to keep control of your traffic. The store needs to be organized in category-wise sections, to make it easy for the customer to look up for the items. If you happen to spot a product of your interest in any e-commerce store, wouldn’t that compel you to explore a bit more and eventually end up buying something? That is exactly why you should also mention the top-selling items exclusively, so the customer could stay for longer and end up making a purchase. The brighter side is nobody could see if the items listed on the best selling category are your highest selling or not, but of course, you wouldn’t want to top up this category with the uninteresting items.
Ensure Cybersecurity
The online trend has also resulted in an increase in online frauds and scams. According to a survey, almost half of the American population has experienced credit card crimes in the past 5 years. Due to this, a big chunk of the e-commerce customers seems to be hesitant on untrustworthy sites. Thus, it is pivotal that you gain a partnership with the cybersecurity service providers and display their badges onto your e-commerce store. This would do the trick just fine. Nevertheless, displaying badges of these companies without a legit partnership would make you experience huge legal troubles.
Availability of multiple payment options
Trust me on this, you would never want to lose your sale or give a bad experience to your customer by offering limited payment options. Just imagine a customer spending time on your e-commerce store and adding items to the cart and it comes to his/her knowledge that due to limited payment options they can’t checkout. Therefore, you should ensure that your business is not just supported by a variety of visa and master cards but other payment options like PayPal as well. This not only adds value to your business but secures your sales and the trust of your clients.
