onlinefreedom September 9, 2020Today, starting an E-Commerce business is not as easy as it used to be. Due to exponential growth in E-Commerce, the online market place has seen a rapid influx of people starting their online businesses. Seemingly, every possible business model in the industry is already saturated with thousands of people already involved in carrying it out.
If you are an aspiring e-commerce entrepreneur and starting a unique unsaturated online business is your priority then we have some very innovative e-commerce ideas to get your creative juices flowing.
- Start a subscription-based E-commerce business
If you do not know what subscription-based E-Commerce is, don’t worry you are not the only one. The idea, though highly successful, remains relatively ambiguous.
The most successful example of this business model is Netflix, which is also the pioneer of this business model. The idea behind it is relatively simple; you start a company that provides an ongoing service regularly in exchange for regular payments from the customer. A business like these sounds exclusive as customers would only pay regularly for a service or product which is either essential or premium (high quality).
With some creativity and a good marketing strategy, you can make people subscribe to any product. A good example to illustrate the success of this E-commerce strategy for an ordinary e-Commerce business is this site: https://sayitwithasock.com/. On this website, they ask their consumers to pay regularly for some nicely designed socks, and from the looks of it, are running a successful business by doing it.
To successfully launch a subscription-based e-Commerce business, you need to do two things. Firstly, you need to think creatively of a product or a service that people want on a regular basis, if you can’t think of one, make one. Secondly, once you have thought of your product, provide a sustainable and economical plan to your customer and you have the recipe for unique success in the online market space.
- Build a smart SEO business
Now I know that an SEO business does not sound unique or innovative at all, but it is very effective. E-commerce in SEO is perhaps the most rewarding and safe for new entrepreneurs in the online market place. The key thing is being smart about this business. If you are going to start a blog or a website about anything in general, just do yourself a favor and make an account on Google AdSense. Making an account on Google AdSense is completely free and gives you access to some very important tools such as Google keyword planner that would be essential for you to run a successful blog or website.
Once you have started on these directions, you’re halfway there. After that just find the content you love, and as the saying goes “make your passion your profession”. Finally, SEO business is as unique and innovative as your content. So in all honesty, the sky is the limit here.
- Build Your Own Product (B.Y.O.P)
Sometimes the key to start a unique e-Commerce website is simply to offer a unique, specialized product that your customer can’t get anywhere else and what better product to offer to your customer than the one they make themselves.
Build your own product or simply (B.Y.O.P) e-Commerce websites provide their customers with the service to customize their products the way they want to. Whether it is coffee mugs with a picture printed on them, or designer toys freshly minted from a 3-D printer.
Why simply offer a product, when you can offer your customer the superior experience of manufacturing one.
- Digitalize a local business
Sometimes the smartest way to break big is to think small. With everybody in the e-Commerce world is obsessed with participating in centralized, large scale business ventures, local businesses have simply been ignored by the online market place.
Local businesses are close to their communities, attuned to the needs of the local, and in need of dire help to outreach their customers in a rapidly digitalizing age. If you know such a local business then it can be your next target. Help them digitalize, so both the customers have the option to shop with their favorite local business online and the local business has the opportunity to expand.
- Offer B2B services to e-Commerce businesses
Almost all e-Commerce businesses these days are so obsessed with finding customers in your average normal consumers that they have forgotten one huge target market, the business segment. Mostly in the current online market space, the needs of e-Commerce businesses are only accommodated by services offered by technological conglomerates like Google, Face book and Amazon, or Freelancers. The landscape for business to business services for e-Commerce businesses is practically free real estate. The opportunity is ripe to focus your attention here before this opportunity also becomes saturated.
- Offer a unique service
Now I know that the title does not inspire much confidence but just heat this out. A platform where everybody is doing the logical and obvious things, sometimes it is rewarding to do bizarre and unusual things.
Offer services like people’s choice reviews where you review products for customers so they have more knowledge before they buy it. Look at websites like patreon.com and Kickstarter.com for inspiration. They are a lot of people who are successful in the online market place by being brave and weird. Maybe you can be one of them.
- Design a mobile app
The consumption of online content has rapidly shifted from being consumed on computers and laptops to phones and tablets. Stay ahead of the times. If you want to offer a service or a product online build more than just a website, build a mobile app as well. Trust me it’s not that hard and well worth the investment.
- Start a teaching business
One of the industries most significantly affected by COVID-19 is the teaching industry. Starting an online e-Commerce business these days is the calling of our time. Whether you want to create content like Sal khan (an American educator who founded Khan Academy, a free online education platform) or offer a mediatory service like skillshare.com. Now is the time to join this expanding e-Commerce enterprise.
